Free e-commerce platforms are increasingly popular alternative to paid ones. Many users notice and use the advanced functionality of the software provided under an open license. A huge user community is yet another advantage of using such platforms. It makes it easier to get advice and solve problems related to any online store function.
One of the most popular tools for operating and managing online sales is PrestaShop - free software available under the Open Software License, which allows you to create an online store from scratch.
PrestaShop is an extremely popular platform that is currently used by over 250,000 online stores globally. It is assumed that of all free e-commerce platforms, PrestaShop is the most suitable for those who are starting their adventure with online selling. In terms of functionality and efficiency, the software is best suited for small and medium-sized stores, offering all necessary functions to design an online store and managing its sales effectively.
Many interactive companies and agencies offer to build PrestaShop online stores. It is because of the fact that Polish entrepreneurs are very eager to use this popular platform. The price for implementing PrestaShop depends largely on the individual preferences in terms of graphics, plug-ins and functionalities. Although the software is available under an open source license, some PrestaShop add-ons and plug-ins are paid. However, it is worth considering the strategy of our online business and deciding whether we really need extended, paid functionalities.
The platform in its basic, free version offers a number of possibilities, allowing you to design stores on PrestaShop without major costs. For smaller companies and start-ups, it is very important. The software is equipped with a WYSIWYG (What You See Is What You Get) editor, provides decent SEO support and numerous optimisation tools. It allows you to issue invoices, manage payments and product deliveries, as well as offers easy management through the administration panel. Thanks to extensive rating systems, evaluation panels, comparison websites or analysis of consumer habits, we get a full-fledged tool for effective online sales management.
The possibility to design an online store adapted to individual requirements is by far the greatest advantage of the PrestaShop platform. Due to numerous free and paid templates, add-ons and plug-ins, it is possible to get the necessary functionalities while simplifying the store operation. The wide range of options applies to both the graphic side and the content of the website.
The advantage of using PrestaShop is undoubtedly the intuitive nature of the administration panel. Performing basic activities, such as adding products, preparing descriptions, adding photos or creating categories, is simple and less complicated than in more advanced platforms, such as Magento. So if we want to open our first online store, PrestaShop will be a good idea. The price of the entire project is also important. By choosing a free platform, we can save a lot at the beginning. Naturally, over time we want to focus on the development of our business. The extensive PrestaShop community, which offers many additional extensions and international technical support, allows us to improve the functionality continually, even after the implementation of the store.
The disadvantage of free software usually concerns store design. In the case of PrestaShop, we shouldn’t be worried about graphic options and website layout. The platform offers a number of both free and paid templates, so that our online store looks professional and modern. This has a significant impact on customer interest and often translates to a direct purchase decision.
If we plan to handle foreign orders and clients from abroad, we can use many language options and variants offered by PrestaShop.
An important functionality from the point of view of many entrepreneurs is the multistore version. Thanks to it, we can easily manage any number of online stores within one administration panel, regardless of the domain. Easy linking of several stores and sales platforms allows you to optimise your online business while reducing costs and the number of duties.
Online stores owners will surely appreciate the fact that PrestaShop platform is integrated with over 180 suppliers and warehouses offering a wide range of products from many different industries. If we plan to launch sales on popular selling websites, such as Allegro, eBay or Google Shopping, PrestaShop will allow us to control the status of orders also on these channels.
The software offers us over 300 functions which make both the implementation and administration of PrestaShop stores intuitive and easy. The platform features enable easy management of sales, customers and order processing. At the same time, PrestaShop is a powerful marketing and promotional tool, and thanks to numerous analytic solutions, it also facilitates reaching the target group. Effective presentation of products, comparing prices, the possibility of adding banners, organizing promotions or loyalty programs, are just some of the many functions to which we get access when opening a store on this free platform.
Naturally, these are not all of the hundreds of functionalities offered by PrestaShop. Thanks to advanced features, we can optimise our online store, adapting its offer to the individual requirements of our customers.